Seasonality is a relationship of dependence on a season, according to the RAE, many hotels depend on this factor. In high season they welcome a lot of customers and in low season the matter changes: they decrease their income and even close down. Even so, hotel de-seasonalization has become the philosophy of many tourism businesses; they are taking up the challenge by reformulating themselves. In this way, they manage to attract more customers. There are numerous strategies to differentiate themselves from the competition and this is one of them. However, in order to attract a more varied public with deseasonalization, many agents have to agree to offer a package of claims that will attract the attention of tourists. Tourism agencies, in this case, have a key role to play.